Optimize your Website
Search Engine Optimization: Increasing Your Organic Ranking is Increased Sales
"Successful Results" refers to the ranking of your site based solely on your
site's coding, content and inbound links, as contrasted with Pay-Per-Click
("Sponsored Links") results where your placement is determined by your bidding
on keywords. Because almost 70% of search engine users don't even bother looking
at the paid results, viewing them more as ads than relevant results for their
search, it is crucial that your website rank as highly as possible in the
organic results. Breeze Digital Media offers the following SEO packages and services to
increase your organic ranking:
Search Engine Optimization Consulting
We offer phone consultation regarding SEO issues on an hourly basis. We can
clarify issues that come up due to a site re-design, answer questions about
various SEO myths and legends, suggest strategies for optimizing your website,
and address emergencies such as a sudden drop in ranking. more
Search Engine Optimization Audits — Analyzing & Assessing Your Website's SEO
An SEO Audit is the first step in improving your website's Search Engine
Optimization. We research your
keywords, assess your competitors' websites, review your website's coding,
directory and file-naming structure, and content — to assess the correct
approach for maximizing your website's search engine rankings. Our detailed
reports provide the information your team needs to make the necessary changes,
and we provide phone support to answer any questions that might come up in the
course of implementing our recommendations.
 |
 |
 |
 |
| Visitors |
250 visitor/month |
500 visitors/month |
1100 visitors/month |
| Budget |
$5/day |
$10/day |
$20/day |
| Search Engines |
Google |
Google |
Google/Yahoo! |
| # of keywords |
80 |
150 |
300 |
| Campaigns |
2 |
3 |
5 |
| Admin fee |
$150 |
$190 |
$250 |
| Monthly Fee |
$299 |
$399 |
$599 |
| Order |
 |
|
|
SEO Auditing
Search Engine Optimization Action Plan
Following our search engine optimization Assessment, Breeze Digital Media can, if desired, create an Action Plan
which consists of detailed instructions for modifying your website's directory
and file nomenclature, title and meta tags, markup, and content, all with the
goal of increasing your website's ranking and the number of leads your website
generates. Our Action Plan specifies:
- The directory and file names for the pages on your website;
- For each page, we specify the content for the <title> tag, the "description" and
"keyword" meta tags, and the main header tags (<h1>, <h2>, <h3>)
- content consulting and recommendations;
- linking strategies.
The Action Plan can be implemented by either Breeze Digital Media or by your internal
staff. If developed by your internal team, Breeze Digital Media provides a period of phone
Search Engine Optimization Monthly Reporting - Management
For a monthly fee, Breeze Digital Media will manage your ongoing SEO efforts, scheduling
monthly reports which extensively track your search engine rankings for your
high-value keywords, as well as your competition's, provide a monthly summary of
your website's rankings, with detailed suggestions for improvement, as well as
phone consultation.
Link Building Campaigns - Off-page Search Engine Optimization
How many websites link to your website? How "popular" or "authoritative" are
those websites? What is the content of the text linking to your website (the
anchor text)? These are perhaps the strongest factors the search engines use in
determining your ranking. You can have the most "optimized" site on the
Internet, but if no one is linking to your website, the search engines will not
regard your website as a valuable resource to serve up on searches. Breeze Digital Media
can determine where your current links are coming from, if there are
possibilities for improvement, identify websites that are good candidates to
approach, and work with you to initiate an ongoing link-building campaign to
improve your off-page SEO.
Search-Engine-Friendly Website Development
Because the way a website is coded is a key factor in getting good rankings,
your website may need to be re-coded in order to better optimize it for the
search engines. This does not necessarily mean a re-design, but
rebuilding the underlying structure to conform to both Web Standards and SEO
Best Practices (they're fundamentally the same!). Breeze Digital Media is expert at
building sites to these standards.