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By James QUINN 08 May, 2018
There are no less than 35+ companies that fall under the umbrella of Marketing Automation. Not including the amount of CRM’s (Customer Relationship Manager) and ESP’s (Email Service Providers) that are out there. There are no less than 35+ companies that fall under the umbrella of Marketing Automation. Not including the amount of CRM’s (Customer Relationship Manager) and ESP’s (Email Service Providers) that are out there. When considering the technology differences between MA, a CRM and an ESP, many of the features are overlapping. However, only Marketing Automation offers what a CRM can do, what an ESP can do & much more.
By James QUINN 05 Feb, 2018
Do you know that the number one visited page on a restaurant website is, besides their homepage? The restaurant menu. Chances are, if you recently visited a restaurant's website, you were probably looking for their menu to whet your appetite. It's possible that you might also go their to see any specials or events going on, but primarily you want to see what's cooking. If you own a restaurant, you're in the business of guest service. Google is in the business of getting the right information to the right person at the right time.
By James QUINN 18 Dec, 2017
If you’re working with some budget constraints, and you’re working with a professional designer – choosing to start with a template can be a great way to get your website up and running. If you’re on time constraints, templated websites work great for that as well. However, if you're looking for a professional, one of a kind user experience, then custom is the way to go.
By James QUINN 22 Nov, 2017
If you’re like me, then you my friend, are a data junkie. Even if you’re not a data junkie, you can still appreciate measuring your ROI. What I’m saying here, is that while the world is going (has gone) digital, you can still make excellent use of offline marketing campaigns and advertising.
By James QUINN 15 Aug, 2017
We are a visual society, so you should be using at least one of these options on your website.Just like website design ranges from no use of images to the overuse of them, same is true with icons today. More than ever, some webpages are being cluttered with icons, that often add no context to the page or just add nothing to the user experience.When is it good to use an icon on your website? Here's a few criteria I follow plus some resources for putting icons on your website.
By James QUINN 13 Jul, 2017
What’s more important to you: A shiny trophy for being number one on Google or a boat load of new clients coming your way. Yes, we have said before that the number one position on Google gets 33% of the traffic for that keyword, but what do you see coming up as number one now-a-days? Local Directories come up first. Do a quick Google search for anything local business related, and the first page of results will be review sites and directories.
By James QUINN 18 May, 2017
Are you still creating posts that say "Mention this post and get 10% off your next in-store purchase"? It's important to keep track of what's working in your marketing plan, but you're making it difficult for people to redeem your offer. Facebook has a built-in post to create what we'll call a coupon, they call it an offer. I walk you through how to create a Facebook Offer/Coupon and there's a video walkthrough also.
By James QUINN 10 May, 2017
Chances are the website you’re using for your business is using Wordpress. Why? Because right now, Wordpress powers 26% of the web...worldwide. I tried it out, it's horrible. Here's why.
By James QUINN 07 Mar, 2017
Did you know that the average consumer checks your website at least two times from two different devices before they journey into your location? Most (amateur) web designers only pay attention to the desktop view. Here's how I design differently.
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