You can now love it, tongue out, wow face, sad face or angry face facebook posts.
Facebook just changed the world of social media. Again. For years the 1.4 billion active users have been asking for something other than a "like" button. Because really, who wants to "like" a post when you're reading about something sad that happened to one of your friends or family. Or possibly you're reading a news report that bothers you, you don't really like it, but you might want to put an angry face to it. That's precisely what Facebook aims to do here. Let's go over each of these new reactions, as Facebook calls them, and see how you can put it to use for your business.
Reaction 1: The "Love it" reaction
There are things in this world you like, and things you love. For instance, I really like ice cream, but I LOVE chocolate chip cookie dough ice cream in a waffle cone that's dipped in chocolate with a crunch coat on top. If you're from North Providence, you'll know what a crunch coat is. If not, it's a mixture of peanut brittle and waffle cones crushed up and then they completely cover the top of your ice cream with it. I. LOVE. THE. CRUNCH COAT. TOPPING. (I can see myself abusing this new "love" reaction)
Reaction 2: The "Laugh" reaction (or possibly the haha)Reaction 2: The "Laugh" reaction (or possibly the haha)
You'll likely find yourself using this reaction to something like a lolcats video or of that video with the guy diving into the pool that's frozen solid, over and over again. Or really, whatever makes you go "te he", "ha ha". It's a great way to say: "Hey, I really really like this post, but it's almost making me laugh a little. Thanks!" Use it wisely, don't overdue it. Or do. It's your reaction.
Reaction 3: The "WOW" reactionReaction 3: The "WOW" reaction
I've used this a couple times already since the release. I've used it on a post about a man who violently threw his child and also about a post regarding dog abuse. I could see other reasons you might use this reaction, but for me, it's more of a gut-hitting kind of wow. Maybe you want to use it for something really neat you just watched or read. Maybe you follow national geographic and find a beautiful landscape photo they posted and it just "wow's" you. Go for it.
Reaction 4: The "Sad" reactionReaction 4: The "Sad" reaction
I feel as though this and the next (angry) reaction will be the most widely used for various reasons. There's the obvious use of when something really is sad and it's affecting you emotionally. Maybe a dear loved one is sick or has passed away, or you have learned of some other tragedy going on. Then there is the more comical ways I'll guess this will be used (and probably has already). Oh, you're friend just posted a picture of his breakfast plate filled with bacon and you wanted some? "Sad face." You're stuck in the frozen tundra of Rhode Island (that was last week, wait a day) and you're seeing someone post their great tropical getaway? "Sad face" to the rescue. I really don't want to like that post. I'm happy for them, but I don't like the fact that I'm not there. I might do Angry Face though which brings us to the last reaction.
Reaction 5: The "Angry Face" reactionReaction 5: The "Angry Face" reaction
Angry face, at least for me, will likely be used similar to the Sad and Wow reactions. It's more upsetting than just a WOW, and I'm beyond sad about seeing someone with a delicious plate of eggs, pancakes and bacon. (I love bacon, ooh "love" reaction!)
How is this useful for a business?
Facebook constantly updates their algorithms for deciding what posts you see in your feed, which includes posts from both Friends, Business pages and posts that your friends have shared/liked. The stories and posts that get more engagement and that fit your Facebook behavior, get more attention in your news feed. Will posts that have more "sad faces" and "angry faces" get more traction, that's yet to be seen. How will businesses use this to their advantage? Get creative.
Here's a couple of things to try out though: • Why not create a contest for your facebook fans to go BACK to your posts and start "loving" or "wow" the previous posts. In any event it will actually increase the engagement of your older posts which will help Facebook organically promote your page more. • Create a new facebook post that will stir up emotions besides "like" and ask them to use just the love or haha reaction. They'll use the others ones anyway, but you're creating engagement, which is the whole point.
What other ideas do you have in mind? Or what's your reaction (all puns intended) to the new additions to Facebook's like button? I'd love to hear your thoughts in the comments section.
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