Digital Marketing Blog

Adaptive Website Design And AdWords Are A Match Made In Digital Heaven

  • By Brad Poirier
  • 09 Nov, 2016

Google made a nice change for AdWords on mobile, here's how adaptive website design helps

Google recently made a slight and almost unnoticed change to it's AdWords platform. They now allow for an extra line of text on mobile ads and they now also have by-device bidding for ads. (See video below) You can take the same ad and set a different bid for desktop verses mobile. Wether you are managing your own AdWord campaign or you are paying another agency to do so, you'll want to listen in on why an adaptive website design helps you take full advantage of this new update. Adaptive Website Design lets's you customize your website by device, so you can design an experience that is tailored for mobile, not just optimized for.

Note: We build our websites in a Responsive Website Design framework, however we use an enhanced version called Responsive Plus Server Side Support, also called RESS. RESS & Adaptive Website Design are the same thing, just called differently depending on which designer you are speaking to.

The Case For Adaptive Website Design & AdWords By-Device Bidding

At this point, you're probably saying: "But website is already mobile friendly or mobile optimized". Well hopefully that IS true, since that means you are ahead of the game already. However, there is a difference between a website that is mobile-optimized and a website that is designed for a great mobile-experience. If your website is simply just resizing the content to flow nicely through the smartphone, that's not nearly enough, and your web designer missed the point about mobile-optimization. People perform different actions on a smartphone than they do on a smartphone. For instance, if you own a pizza shop and offer online ordering, in all likelihood a mobile user will go to your website and do one of two things: 1) Want to call to place an order or 2) Order online. Of course you can display your number on the mobile site, and most smartphones will pick that number up where they can tap it, but it's not intuitive to the customer that they can actually tap it. Doesn't it make sense to just place a button that says "Click Here To Call Us", and BOOM! They're connected and you made a sale. If they visit your desktop site, however, it's not important to display a click to call button there, and it's rather silly to do so. Better option is to display the number very large and have the online ordering system appear right on the landing page so you can immediately make the sale.
Further, you might want to encourage them to sign up for you email list if they are on a desktop, but on the mobile site, display a short code and button they can click to opt-in for a texting program.

The Short Story Is

First of all, if you're not using Google's new extended mobile ad feature or their by-device bidding system, you're not optimizing your AdWords campaign. Secondly, if you are using this new feature change, but your website is not set up to convert the AdWord campaign properly, then we need to talk. We offer Search Engine Marketing (PPC) campaign management and also Responsive Website Design . Give us a ring and get ready for your business leads and sales to explode.
Using AdWords Bid Ajustments - VIDEO

Breeze Digital Media News & Resources

By Brad Poirier 18 Dec, 2017

Sometimes a potential client will ask us : “Do you use templates to build your websites?”, or also “What do you [platform] use to build your websites”.

The answers are : Yes/No and Whatever works for your business!

First of all, we are a Duda Pro partner, they cater to design agencies, and we primarily use them for our website development. We can use Wordpress,  but it will likely cost you 3x the price . We also recently starting using another design-agency-specific platform called Webflow.

Again, we use whatever it takes to build a performance based website that fits both your budget and your goal.

By Brad Poirier 22 Nov, 2017

Offline Advertising + Marketing Automation go together like PB&J (Jelly or Jam, whatever your fancy is)

If you’re like me, then you my friend, are a data junkie.

Even if you’re not a data junkie, you can still appreciate measuring your ROI (return on investment)

What I’m saying here, is that while the world is going (has gone) digital, you can still make excellent use of offline marketing campaigns and advertising. Let me explain.

Suppose you are advertising on traditional media, such as print, radio, TV – or even something as simple as handing out 500 flyers around town. Those media formats are excellent for reaching wide audiences, and yes, they CAN be tracked. There’s several ways to track offline advertising. We’re going to discuss tracking offline advertising using automation methods.

By Brad Poirier 18 Oct, 2017

Deadlines. Employees. Networking. Accounting. Advertising. HR. – The Party Planning Committee.

As a small business owner, you likely wear many hats.

“Wait, now I have to wear a marketing hat also?”

Well the short answer is no, you don’t have to. It really depends on how competitive you want to be in your industry.

Your big competitors invest lots of time and money into marketing their business, but that doesn’t mean you have to. Outsourcing your digital marketing to a digital marketing agency can both improve your lead quality and improve your overall ROI.

Let me explain.

By Brad Poirier 15 Aug, 2017
We are a visual society, so you should be using at least one of these options on your website.

Just like website design ranges from no use of images to the overuse of them, same is true with icons today. More than ever, some webpages are being cluttered with icons, that often add no context to the page or just add nothing to the user experience.

When is it good to use an icon on your website? Here's a few criteria I follow plus some resources for putting icons on your website.
By Brad Poirier 13 Jul, 2017
What’s more important to you: A shiny trophy for being number one on Google or a boat load of new clients coming your way.

Yes, we have said before that the number one position on Google gets 33% of the traffic for that keyword, but what do you see coming up as number one now-a-days?

Local Directories come up first. Do a quick Google search for anything local business related, for instance "restaurants near me". I did this search, and not one result on the first page was from a local business website. ALL of the first 10 results were local review sites such as Yelp, TripAdvisor and OpenTable.

Now to be fair, there were three local results that appeared first, in what we call the Google Snack Pack. Before the website results, Google displays three locations from Google Maps, which is also very important. For websites though, it was all local directories.
By Brad Poirier 18 May, 2017
There's pros and cons to this type of Facebook post. The pro, well, you're making an attempt to create business. The cons? How do you set an expiration date on that? Even if you indicate one in the post, there could be that customer that just says "oh, I didn't see that". Further, how do you keep track of it? Are you going to write down on a sheet of paper every time someone comes in and says "Hey, I saw this post on Facebook". Also, not everyone wants to mention that. People want to present coupons and get a deal, they don't want to announce that they're getting a deal.

There is a much better way to accomplish what you are trying to do. You may have seen it, used it, tried it, but here's how to get the most out of the post type called "Offer". Watch the video below to see an example or read below.
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