Digital Marketing Blog

How to easily update your website

  • By Brad Poirier
  • 17 Feb, 2016

Using an easy Content Management System (CMS)

So you just spent all of this money on a beautiful website. It's gorgeous. It's bold. It's eye-catching. You love it, your customers love it, and of course your mom loves it. That's today. What about in two months from now. Four months. Eight months. A year! How do you keep that beautiful website looking beautiful. There's no digital bronzer or lipstick you can apply here, you just need to add fresh content. Welcome to the world of Content Management Systems, or CMS for short.

Breeze Digital Media builds websites that have a powerful CMS. A CMS in it's most basic form is software that's used for the end user to quickly and easily update the website. Updating the website might be a simple change to your store hours for the season, could be changing out a menu or adding a coupon, or even adding a blog post like this one. There are a number of CMS's out there, and there usually based on which website builder you choose to go with . For instance, if you chose to use Wordpress to build a website, Wordpress itself is the CMS. If you were to use Squarespace, they have their own CMS as well. Breeze Digital Media uses a proprietary CMS that we believe is the strongest and easiest to use Content Management System available.

Why should I use a CMS?

A CMS allows you, the business owner, to easily make updates to your website on your own, without the need of your original web designer or developer. If you paid a professional to design your website , they likely spent hours building your website from scratch.  When it comes time to update your website though, do you need them? They would like to say yes, but really, if you have a great CMS, you don't. It would be like calling your mechanic every time you needed to fill up gas. Maybe the first time you ever filled your car with gas, someone showed you. After that, you got it. Now, with that said, there are some cases where the company who built your website originally may end up making regular monthly changes for you, based on a plan or package you selected. Some business owners just want someone else to handle that part of their business.

If you're a hands on kind of owner, then a great CMS is the way to go. After building a beautiful, stunning, powerful website, Breeze Digital Media will train you on our easy to use Content Management System, so you can have complete control in updating your website. Further, we provide a helpful step-by-step guide complete with screenshots to guide you along in case you get stuck. We give you a link to a support site where you can just type in a question and we'll return a list of how-to pages. Lastly, we also have a youtube channel that has video walkthroughs on the most common updates you'll be making to your responsive website.

Get Started

Contact Us today for a free consultation and demo of our easy to use Content Management System.

Breeze Digital Media News & Resources

By Brad Poirier 18 Dec, 2017

Sometimes a potential client will ask us : “Do you use templates to build your websites?”, or also “What do you [platform] use to build your websites”.

The answers are : Yes/No and Whatever works for your business!

First of all, we are a Duda Pro partner, they cater to design agencies, and we primarily use them for our website development. We can use Wordpress,  but it will likely cost you 3x the price . We also recently starting using another design-agency-specific platform called Webflow.

Again, we use whatever it takes to build a performance based website that fits both your budget and your goal.

By Brad Poirier 22 Nov, 2017

Offline Advertising + Marketing Automation go together like PB&J (Jelly or Jam, whatever your fancy is)

If you’re like me, then you my friend, are a data junkie.

Even if you’re not a data junkie, you can still appreciate measuring your ROI (return on investment)

What I’m saying here, is that while the world is going (has gone) digital, you can still make excellent use of offline marketing campaigns and advertising. Let me explain.

Suppose you are advertising on traditional media, such as print, radio, TV – or even something as simple as handing out 500 flyers around town. Those media formats are excellent for reaching wide audiences, and yes, they CAN be tracked. There’s several ways to track offline advertising. We’re going to discuss tracking offline advertising using automation methods.

By Brad Poirier 18 Oct, 2017

Deadlines. Employees. Networking. Accounting. Advertising. HR. – The Party Planning Committee.

As a small business owner, you likely wear many hats.

“Wait, now I have to wear a marketing hat also?”

Well the short answer is no, you don’t have to. It really depends on how competitive you want to be in your industry.

Your big competitors invest lots of time and money into marketing their business, but that doesn’t mean you have to. Outsourcing your digital marketing to a digital marketing agency can both improve your lead quality and improve your overall ROI.

Let me explain.

By Brad Poirier 15 Aug, 2017
We are a visual society, so you should be using at least one of these options on your website.

Just like website design ranges from no use of images to the overuse of them, same is true with icons today. More than ever, some webpages are being cluttered with icons, that often add no context to the page or just add nothing to the user experience.

When is it good to use an icon on your website? Here's a few criteria I follow plus some resources for putting icons on your website.
By Brad Poirier 13 Jul, 2017
What’s more important to you: A shiny trophy for being number one on Google or a boat load of new clients coming your way.

Yes, we have said before that the number one position on Google gets 33% of the traffic for that keyword, but what do you see coming up as number one now-a-days?

Local Directories come up first. Do a quick Google search for anything local business related, for instance "restaurants near me". I did this search, and not one result on the first page was from a local business website. ALL of the first 10 results were local review sites such as Yelp, TripAdvisor and OpenTable.

Now to be fair, there were three local results that appeared first, in what we call the Google Snack Pack. Before the website results, Google displays three locations from Google Maps, which is also very important. For websites though, it was all local directories.
By Brad Poirier 18 May, 2017
There's pros and cons to this type of Facebook post. The pro, well, you're making an attempt to create business. The cons? How do you set an expiration date on that? Even if you indicate one in the post, there could be that customer that just says "oh, I didn't see that". Further, how do you keep track of it? Are you going to write down on a sheet of paper every time someone comes in and says "Hey, I saw this post on Facebook". Also, not everyone wants to mention that. People want to present coupons and get a deal, they don't want to announce that they're getting a deal.

There is a much better way to accomplish what you are trying to do. You may have seen it, used it, tried it, but here's how to get the most out of the post type called "Offer". Watch the video below to see an example or read below.
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