Let’s face it. Personal New Year’s resolutions are made for one thing: to be broken. Only 8% of people are successful at achieving their resolution. The #1 resolution each year is to lose weight
. The struggle is real when you are faced with eating a 3,500 calorie pizza for lunch and a wedge salad. Pizza. Always. Wins. Your business resolution, however, has a much better chance at success. In fact, this article will show you how to have a guaranteed 100% success rate in your business resolution for 2017.
Why make a business resolution?
You are far more likely to achieve your business goals if you have set one. And no, your goal shouldn’t be to get more customers
or to increase my sales
. That’s your overall goal, or rather that’s the baseline for any business. How you get there is your actual goal. Depending on your type of business, those inner-goals will be different. A restaurant for instance might want to acquire a new front of house system to make operations more efficient and offer online reservations. A landscaper might want to acquire new leads for landscape design verses the everyday calls for lawn maintenance. No matter what industry you are in, you need to define your goals and create a plan. That’s where a business resolution comes in. It’s safe to say that your 2017 business resolution
is really your 2017 business plan
Get started by downloading our business resolution template below and then follow along as we go through each step. DOWNLOAD PAGE -Business Resolution Template
STEP ONE: What Have You Done?
Before you start writing down goals you need to see what you have done in the past, what has worked and what hasn’t. We don’t need specifics here, but a general overview. Traditionally most SMB’s have use outbound advertising - that is, radio, tv, magazines etc. Digital marketing strategies have been scary for SMB’s to adopt, such as Google & Facebook Advertising or SEO. Mark down what you have used and what you haven’t to see your starting point.
STEP TWO: What are your objectives?
Write down your objectives in this area of the template. What are the key objectives you want to achieve this year? Thinking of the restaurant business, maybe you already have a great FOH and you have busy lunch and dinner services. However the catering side of your business is suffering. You’re currently doing small catering jobs that are “just getting you by”. Your objective could be something like: Market my catering business to more medium sized businesses in my area to provide catering of 50-100 people.
Set a clear objective here.
STEP THREE: What (new) initiatives will you take?
Using our catering objective, there’s many ways you can go about getting to that objective. Some are more attainable than others depending on your sophistication with technology and wether or not you have someone in place to aid you in these areas. For catering, one of your initiatives might be to raise brand awareness
, grow social media
, and get more quality leads
. It’s going to be different for each business, but the end result is that you should do some different
than last year or any year. The definition of insanity is doing the same action expecting a different result.
STEP FOUR: How will you achieve these initiatives?
We’re getting closer. Now we need to figure out how will you actually get these initiatives. If one initiative is to get more quality leads
, one way you might do this is by a) creating a targeted marketing campaign b) create a clear landing page for your campaign and c) measuring by your conversion rate on your landing page
. A landing page inherently is very simple. It should immediately tell your visitor wether or not that page is for them. As long as you have crafted the perfect landing page, if they bounce that’s actually good - because that means they were likely not a qualified lead. If they fill out your catering contact form, then likely they are a more qualified lead for that type of service.
STEP FIVE: Put your plan into place!
“A good plan executed today is better than a great plan that never gets executed.”
This is single-handedly the most important step of them all. Even if your plan isn’t perfect, put it in place. You can always adjust your plan as you go along, and likely you will be adjusting it no matter what. Your aspirations of growing your catering business might get put on hiatus because your Valentine’s reservations and Easter reservations this year have been through the roof. Well that’s good because another area of your business is still growing. The key here is: Don’t give up on your plan. Don’t become one of those 92% of people who never achieve their personal resolutions. Remember to focus on getting back on track. Also, if one initiative is not working out, try another. Go back and redefine your initiatives. Maybe the goal was a little too much for your plate (all puns intended). Scale it back. If you can actually remember one goal from this: start with smaller goals for the beginning of the year. Accomplishing small goals early on will make you feel victorious instead of a failure. Keep building on the smaller goals that you achieve and work your way into world domination, or at least your local area.
STEP SIX: Optional
Stuck on working out your plan? Not sure how to achieve them or measure them? We’re here to help. Get in touch with us through the link below. We offer a complimentary marketing analysis of your business and optionally can provide you with a competitive marketing analysis, gaining insight into what your competition is doing. We are digital marketing guru’s and can help guid you along your goals for 2017, whatever they may be. (Unless it’s staying away from pizza, because well, that’s just cruel)
Sometimes a potential client will ask us : “Do you use templates to build your websites?”, or also “What do you [platform] use to build your websites”.
The answers are : Yes/No and Whatever works for your business!
First of all, we are a Duda Pro partner, they cater to design agencies, and we primarily use them for our website development. We can use Wordpress, but it will likely cost you 3x the price
. We also recently starting using another design-agency-specific platform called Webflow.
Again, we use whatever it takes to build a performance based website that fits both your budget and your goal.
Offline Advertising + Marketing Automation go together like PB&J (Jelly or Jam, whatever your fancy is)
If you’re like me, then you my friend, are a data junkie.
Even if you’re not a data junkie, you can still appreciate measuring your ROI (return on investment)
What I’m saying here, is that while the world is going (has gone) digital, you can still make excellent use of offline marketing campaigns and advertising. Let me explain.
Suppose you are advertising on traditional media, such as print, radio, TV – or even something as simple as handing out 500 flyers around town. Those media formats are excellent for reaching wide audiences, and yes, they CAN be tracked. There’s several ways to track offline advertising. We’re going to discuss tracking offline advertising using automation methods.
Deadlines. Employees. Networking. Accounting. Advertising. HR. – The Party Planning Committee.
As a small business owner, you likely wear many hats.
“Wait, now I have to wear a marketing hat also?”
Well the short answer is no, you don’t have to. It really depends on how competitive you want to be in your industry.
Your big competitors invest lots of time and money into marketing their business, but that doesn’t mean you have to. Outsourcing your digital marketing to a digital marketing agency
can both improve your lead quality and improve your overall ROI.
We are a visual society, so you should be using at least one of these options on your website.
Just like website design ranges from no use of images to the overuse of them, same is true with icons today. More than ever, some webpages are being cluttered with icons, that often add no context to the page or just add nothing to the user experience.
When is it good to use an icon on your website? Here's a few criteria I follow plus some resources for putting icons on your website.
Local Directories come up first. Do a quick Google search for anything local business related, for instance "restaurants near me". I did this search, and not one result on the first page was from a local business website. ALL of the first 10 results were local review sites such as Yelp, TripAdvisor and OpenTable.
Now to be fair, there were three local results that appeared first, in what we call the Google Snack Pack. Before the website results, Google displays three locations from Google Maps, which is also very important. For websites though, it was all local directories.
There's pros and cons to this type of Facebook post. The pro, well, you're making an attempt to create business. The cons? How do you set an expiration date on that? Even if you indicate one in the post, there could be that customer that just says "oh, I didn't see that". Further, how do you keep track of it? Are you going to write down on a sheet of paper every time someone comes in and says "Hey, I saw this post on Facebook". Also, not everyone wants to mention that. People want to present coupons and get a deal, they don't want to announce that they're getting a deal.
There is a much better way to accomplish what you are trying to do. You may have seen it, used it, tried it, but here's how to get the most out of the post type called "Offer". Watch the video below to see an example or read below.