Digital Marketing Blog

Should My Business Have a Mobile App or a Mobile Website

  • By Brad Poirier
  • 19 Aug, 2016

Mobile apps are the latest trend today in trying to win "mobile". What are the advantages of an app over a mobile site. We discuss the pro's and con's here.

Should my business use a mobile app or a mobile website
There's an app for that
In 2016 there are over 4million apps available ( http://www.statista.com/statistics/276623/number-of-apps-available-in-leading-app-stores/ ) on the major app stores. Does that mean your business should have a mobile application? Possibly, but ask yourself: Does my business currently have a mobile website as well? Many believe that a mobile app is a replacement for having a mobile website design. Which is sort of crazy at this point in 2016, since mobile website technology has been around for years now. But I can get to my website from my smartphone, so doesn't that mean it's mobile? What are the advantages and disadvantages of mobile apps and mobile website?
Let's find out and see who wins.

Mobile Apps
There are several advantages and disadvantages to your business having a custom mobile app developed. A mobile app can be great for your business when you have an active community using your app.

PRO's
• Can be highly interactive
• Marketers can push out notifications directly to a user's phone
• Functionality built in for purchasing, reservations, reviews etc

CON's
• A customer or prospect has to manually search for and download the app
• Customers may not know that you have a mobile app available unless promoted
• Does not satisfy Google's mobile requirements
• Has to be updated separately from your website


Mobile Websites
A mobile website is critical to your business success. Over 60% of google searches START from a mobile device. Since April 2015, Google has drawn a line in the sand that cannot be washed away: If your website is not mobile, they will not promote it on search results from smartphones. Google also prefers a responsive website design, verses a mobile website.
A mobile website is typically a separate website from your main desktop site, usually looks like this: m.yoursite.com or mobile.yoursite.com . A responsive website is actually just ONE website and one domain for all device types, from smartphone, to tablet to desktop. The advantages of the mobile site verses responsive can be found in this article. Right now we are focused on the advantages of some sort of mobile website. By the way, we can develop both types for you.

PRO's
• Users do not have to search for your mobile site, the smartphone just renders it that way when visiting your website.
• No downloading required beforehand
• Satisfies Google's requirements for mobile search
• No updating required (for responsive), all of the content responds to the size of the device and optimizes it accordingly
• Lower costs to build and maintain

CON's
• Cannot push out notifications to a device like a mobile app can
• Interactivity is limited to what's available in web programming languages


So who wins the fight:
Well, it depends on the application, no pun intended. The first thing I would say is that, if your website does NOT yet have a mobile optimized website, you should not waste any money on a mobile application. I've seen several websites upon arrival on my smartphone it directs me to their app to download. Unfortunately that business was sold the wrong product. It's non-efficient for me as a mobile user to now have to get to the app store, download the app and possibly sign in just to find what I'm looking for. At this point in time, your business really should not even be talking about mobile apps unless you have a solid mobile website, prefferrably a responsive website that includes mobile optimization.

If your business already has a solid mobile website in place and you want to move to the next step, then it's possible the mobile app wins. However, take note: If you're thinking about a mobile app just because its a "cool thing to do". Stop now, save your money and buy us a beer instead. The effects of beer will be far greater than the return on your "cool app".
An app is effective if people are using it weekly or in the very LEAST monthly. If you're someone in the industry where your customers might see you twice a year, say a dentist. It is a terrible idea to have an app developed. There are so many other products you can use to market your practice, or business for that matter.
If you're something like a pizza shop, restaurant, convenience store or something similar, it might be a good idea to look into that then. That's something that a customer could come back weekly for to check out specials and promotions running, reserve tables, shop online with, get contact info real quick etc.

We are great at both. What we are even better at is given a transparent consultation. We are not here to guide you into what we think is "cool" or a trendy product. Our business is to grow your business. So if it truly is a mobile app that your business needs, we'll fulfill that. If it's better to redesign your website and make it responsive and filled with search engine optimization, then maybe that's the better option for you.
Either way, we should be having that discussion with us. We offer free 30 minute marketing consultations and website analysis reports during that consult. Get in touch with us below to get started.

brad@breezedigitalmedia.com
www.breezedigitalmedia.com

Breeze Digital Media News & Resources

By Brad Poirier 18 Dec, 2017

Sometimes a potential client will ask us : “Do you use templates to build your websites?”, or also “What do you [platform] use to build your websites”.

The answers are : Yes/No and Whatever works for your business!

First of all, we are a Duda Pro partner, they cater to design agencies, and we primarily use them for our website development. We can use Wordpress,  but it will likely cost you 3x the price . We also recently starting using another design-agency-specific platform called Webflow.

Again, we use whatever it takes to build a performance based website that fits both your budget and your goal.

By Brad Poirier 22 Nov, 2017

Offline Advertising + Marketing Automation go together like PB&J (Jelly or Jam, whatever your fancy is)

If you’re like me, then you my friend, are a data junkie.

Even if you’re not a data junkie, you can still appreciate measuring your ROI (return on investment)

What I’m saying here, is that while the world is going (has gone) digital, you can still make excellent use of offline marketing campaigns and advertising. Let me explain.

Suppose you are advertising on traditional media, such as print, radio, TV – or even something as simple as handing out 500 flyers around town. Those media formats are excellent for reaching wide audiences, and yes, they CAN be tracked. There’s several ways to track offline advertising. We’re going to discuss tracking offline advertising using automation methods.

By Brad Poirier 18 Oct, 2017

Deadlines. Employees. Networking. Accounting. Advertising. HR. – The Party Planning Committee.

As a small business owner, you likely wear many hats.

“Wait, now I have to wear a marketing hat also?”

Well the short answer is no, you don’t have to. It really depends on how competitive you want to be in your industry.

Your big competitors invest lots of time and money into marketing their business, but that doesn’t mean you have to. Outsourcing your digital marketing to a digital marketing agency can both improve your lead quality and improve your overall ROI.

Let me explain.

By Brad Poirier 15 Aug, 2017
We are a visual society, so you should be using at least one of these options on your website.

Just like website design ranges from no use of images to the overuse of them, same is true with icons today. More than ever, some webpages are being cluttered with icons, that often add no context to the page or just add nothing to the user experience.

When is it good to use an icon on your website? Here's a few criteria I follow plus some resources for putting icons on your website.
By Brad Poirier 13 Jul, 2017
What’s more important to you: A shiny trophy for being number one on Google or a boat load of new clients coming your way.

Yes, we have said before that the number one position on Google gets 33% of the traffic for that keyword, but what do you see coming up as number one now-a-days?

Local Directories come up first. Do a quick Google search for anything local business related, for instance "restaurants near me". I did this search, and not one result on the first page was from a local business website. ALL of the first 10 results were local review sites such as Yelp, TripAdvisor and OpenTable.

Now to be fair, there were three local results that appeared first, in what we call the Google Snack Pack. Before the website results, Google displays three locations from Google Maps, which is also very important. For websites though, it was all local directories.
By Brad Poirier 18 May, 2017
There's pros and cons to this type of Facebook post. The pro, well, you're making an attempt to create business. The cons? How do you set an expiration date on that? Even if you indicate one in the post, there could be that customer that just says "oh, I didn't see that". Further, how do you keep track of it? Are you going to write down on a sheet of paper every time someone comes in and says "Hey, I saw this post on Facebook". Also, not everyone wants to mention that. People want to present coupons and get a deal, they don't want to announce that they're getting a deal.

There is a much better way to accomplish what you are trying to do. You may have seen it, used it, tried it, but here's how to get the most out of the post type called "Offer". Watch the video below to see an example or read below.
More Posts
Share by: