Digital Marketing Blog

What does your digital showroom look like?

  • By Brad Poirier
  • 13 Apr, 2016

Your website is often the first introduction to your brand. Learn how to make a good impression.

When you think of a great restaurant atmosphere, what do you think of?  What makes a good first impression? From the moment a new guest arrives at the front door of any type of business, they are sizing you up. Will they stay for a bite? Probably, since they might be so hungry they won't have the patience to find another place. Will they be back? Hopefully so!

But if the first impression was this: The outside area was dirty and uninviting, walking in there was no one attentive to greet them, they sat down in a not so clean table and chairs, service was slow and the list goes on. We've all been there, and we all have likely never come back. You only get ONE chance to make a FIRST impression.

Breeze Digital Media is here to make sure that your website offers an outstanding, unforgettable first impression. Your website is going to be the first "salesperson" or the first introduction to your brand. How is your website greeting your customers, so to speak. Is it "clean". You might think we're crazy for personifying websites, but we are indeed crazy about designing websites to make outstanding impressions. Here's how we do it.

The first impression process

First things first , let's take your front doors or the front of your building. Your website's Search Engine Optimization, or SEO is like the outside of your building. Not having a great SEO plan is like putting a giant black cloth over your entire building where no one can find you driving down the road. SEO helps uncover your website to people driving down Google lane. No one can or should guarantee search results, so don't pay any attention to those emails claiming "I get you first place in Google". We offer SEO packages that kickstart you in the game however.

Second part of the impression is walking through your front door. So a customer finds you and walks in the door to your website. What are they seeing? Here's what I see, much too often. Las Vegas websites or Wikipedia. Las Vegas websites are the ones that have flashy text and images all over the place and its completely unorganized with images everywhere and there are way too many colors . Wikipedia websites are the ones where they're all about that text, bout that text. Great copy is great, but too much is too much, especially without any visuals, be it an image or better yet a video. Your website needs to be neatly organized and methodic.

Having a nice bold image in the main area, along with a captivating tagline and a call to action button is the equivalent of having a professionally mannered host greeting you with a smile and a "Welcome to our restaurant, I hope you enjoy our delicious food. How many guests tonight?"

Third is how quick they can get in and get out. It really is unfortunate that our personal and work lives are so fast paced that people will abandon a website if it's taking longer than 3 seconds to load. That's a true story and statistic. More frustrating is that 61% of smartphone users will abandon a site (hit back button) if the website is NOT mobile-optimized. While a desktop user most likely has the leisure of browsing through many pages on your website, a mobile user likely does not. Three most common actions taken from a mobile user? Placing a phone call, Getting directions and viewing a menu (or some other service). Why make this hard? Let's place a "Call Us" button at the very top and also provide an easy way to get directions. If you don't , someone else will, and they'll get the business.

So, if your website isn't mobile, or if looks like a Las Vegas flashy road, does that mean a customer won't come to your business or call you? The answer is, actually yes that is what that means. At least that's what Google is saying.

There is one thing we can learn from this. You actually have TWO chances to make a first impression. The first chance is with the website you currently have. Keep it, and make no further attempts. Let us give your website a complete makeover and we'll give you that second chance. We'll also make it count.

Contact Us today for a no-risk consultation on creating a custom website for your business.

Breeze Digital Media News & Resources

By Brad Poirier 18 Dec, 2017

Sometimes a potential client will ask us : “Do you use templates to build your websites?”, or also “What do you [platform] use to build your websites”.

The answers are : Yes/No and Whatever works for your business!

First of all, we are a Duda Pro partner, they cater to design agencies, and we primarily use them for our website development. We can use Wordpress,  but it will likely cost you 3x the price . We also recently starting using another design-agency-specific platform called Webflow.

Again, we use whatever it takes to build a performance based website that fits both your budget and your goal.

By Brad Poirier 22 Nov, 2017

Offline Advertising + Marketing Automation go together like PB&J (Jelly or Jam, whatever your fancy is)

If you’re like me, then you my friend, are a data junkie.

Even if you’re not a data junkie, you can still appreciate measuring your ROI (return on investment)

What I’m saying here, is that while the world is going (has gone) digital, you can still make excellent use of offline marketing campaigns and advertising. Let me explain.

Suppose you are advertising on traditional media, such as print, radio, TV – or even something as simple as handing out 500 flyers around town. Those media formats are excellent for reaching wide audiences, and yes, they CAN be tracked. There’s several ways to track offline advertising. We’re going to discuss tracking offline advertising using automation methods.

By Brad Poirier 18 Oct, 2017

Deadlines. Employees. Networking. Accounting. Advertising. HR. – The Party Planning Committee.

As a small business owner, you likely wear many hats.

“Wait, now I have to wear a marketing hat also?”

Well the short answer is no, you don’t have to. It really depends on how competitive you want to be in your industry.

Your big competitors invest lots of time and money into marketing their business, but that doesn’t mean you have to. Outsourcing your digital marketing to a digital marketing agency can both improve your lead quality and improve your overall ROI.

Let me explain.

By Brad Poirier 15 Aug, 2017
We are a visual society, so you should be using at least one of these options on your website.

Just like website design ranges from no use of images to the overuse of them, same is true with icons today. More than ever, some webpages are being cluttered with icons, that often add no context to the page or just add nothing to the user experience.

When is it good to use an icon on your website? Here's a few criteria I follow plus some resources for putting icons on your website.
By Brad Poirier 13 Jul, 2017
What’s more important to you: A shiny trophy for being number one on Google or a boat load of new clients coming your way.

Yes, we have said before that the number one position on Google gets 33% of the traffic for that keyword, but what do you see coming up as number one now-a-days?

Local Directories come up first. Do a quick Google search for anything local business related, for instance "restaurants near me". I did this search, and not one result on the first page was from a local business website. ALL of the first 10 results were local review sites such as Yelp, TripAdvisor and OpenTable.

Now to be fair, there were three local results that appeared first, in what we call the Google Snack Pack. Before the website results, Google displays three locations from Google Maps, which is also very important. For websites though, it was all local directories.
By Brad Poirier 18 May, 2017
There's pros and cons to this type of Facebook post. The pro, well, you're making an attempt to create business. The cons? How do you set an expiration date on that? Even if you indicate one in the post, there could be that customer that just says "oh, I didn't see that". Further, how do you keep track of it? Are you going to write down on a sheet of paper every time someone comes in and says "Hey, I saw this post on Facebook". Also, not everyone wants to mention that. People want to present coupons and get a deal, they don't want to announce that they're getting a deal.

There is a much better way to accomplish what you are trying to do. You may have seen it, used it, tried it, but here's how to get the most out of the post type called "Offer". Watch the video below to see an example or read below.
More Posts
Share by: