Digital Marketing Blog

Is your website Wikipedia or Las Vegas style.

  • By Brad Poirier
  • 14 Sep, 2016

TLDR; or just a way too flashy website. Let's fix it.

What comes to mind when you think of Wikipedia or Las Vegas. Personally for Wikipedia, I think of lots of text, lots of great information. Las Vegas, I think of flashing lights. What comes to your customer’s mind when they visit your website though. Which style is better, a Wikipedia style site or Las Vegas?

If you ask me, I’d say neither of those styles are acceptable. Some time ago, people thought it would be a good idea to stuff a homepage with lots of paragraphs of text. I really don’t ever think this was a good idea, but this is just how web design used to be. Yes, content matters, so the text is relevant. However it’s most often not arranged well and at a font so tiny Derek Zoolander would throw a fit. The worst part is, there was never anything for a visitor to do afterward. No call to action. Nothing to motivate me to “call now”, “contact us” or “buy now”.

Or there were multiple slideshows all over the homepage, and particularly the above-the-fold area (first part you see). Nothing is more distracting than having 3 different animated boxes of pictures and scrolling text everywhere. There were more colors than in a box of Trix cereal. Colors have been known to play a part in one’s emotional connection to what they are reading or viewing.

A better styled website

So what is a better style website? I build minimalistic websites. I build websites so they are designed to convert visitors into customers and customers into promoters. For most businesses, when the customer journey reaches the part where they visit your website, they’re usually either at the top of the buying funnel or somewhere in the middle. We want to bring them down that funnel as quickly as possible. What we don’t want, is for a customer to arrive at your website, to get lost in all of the words and flashy colors and text everywhere, and then not find what they are looking for, which is usually to get in touch!

We take this funnel theory a step further by introducing dynamic content, or as we call it: Smart-Sites. Smart Sites auto-magically change the content on your website based on visitor behavior. This allows us to guide the customer down that funnel more effectively. So for instance, the first time a visitor arrives on your website, we’ll assume this is the first time being introduced to your company or brand. Let’s have your website display a welcome video or an initial promotional offer perhaps. However, it would be silly to display that to them the second time they visit your website. You wouldn’t meet someone in real life for the second time and say: “Hi, I’m John Smith, nice to meet you.” In website terms, you want to display different content. Appropriate content for wherever they are in their buying cycle. So perhaps we display them a message something like this: “Welcome Back. Contact us about that last product you were looking at”.

This greatly increases the chance they will contact you and thusly do business with you. This is because you are creating personalized content for them. Personalized content isn’t hard to do, but it’s a great way to change your website without actually having to change it day to day. Your website does it for you! Well, ours will do it for you. I can’t say the same thing for “the other guys.”

If you haven’t updated your website in at   least  the past 18 months, it’s time for a refresher. Contact Us Today (see the call to action there?) for a free website evaluation. We’ll compile a multi-page report showing missed opportunities for your website and marketing.

A 30 minute consultation could be just the next big thing your business needs.

Contact Us

Breeze Digital Media News & Resources

By Brad Poirier 18 Dec, 2017

Sometimes a potential client will ask us : “Do you use templates to build your websites?”, or also “What do you [platform] use to build your websites”.

The answers are : Yes/No and Whatever works for your business!

First of all, we are a Duda Pro partner, they cater to design agencies, and we primarily use them for our website development. We can use Wordpress,  but it will likely cost you 3x the price . We also recently starting using another design-agency-specific platform called Webflow.

Again, we use whatever it takes to build a performance based website that fits both your budget and your goal.

By Brad Poirier 22 Nov, 2017

Offline Advertising + Marketing Automation go together like PB&J (Jelly or Jam, whatever your fancy is)

If you’re like me, then you my friend, are a data junkie.

Even if you’re not a data junkie, you can still appreciate measuring your ROI (return on investment)

What I’m saying here, is that while the world is going (has gone) digital, you can still make excellent use of offline marketing campaigns and advertising. Let me explain.

Suppose you are advertising on traditional media, such as print, radio, TV – or even something as simple as handing out 500 flyers around town. Those media formats are excellent for reaching wide audiences, and yes, they CAN be tracked. There’s several ways to track offline advertising. We’re going to discuss tracking offline advertising using automation methods.

By Brad Poirier 18 Oct, 2017

Deadlines. Employees. Networking. Accounting. Advertising. HR. – The Party Planning Committee.

As a small business owner, you likely wear many hats.

“Wait, now I have to wear a marketing hat also?”

Well the short answer is no, you don’t have to. It really depends on how competitive you want to be in your industry.

Your big competitors invest lots of time and money into marketing their business, but that doesn’t mean you have to. Outsourcing your digital marketing to a digital marketing agency can both improve your lead quality and improve your overall ROI.

Let me explain.

By Brad Poirier 15 Aug, 2017
We are a visual society, so you should be using at least one of these options on your website.

Just like website design ranges from no use of images to the overuse of them, same is true with icons today. More than ever, some webpages are being cluttered with icons, that often add no context to the page or just add nothing to the user experience.

When is it good to use an icon on your website? Here's a few criteria I follow plus some resources for putting icons on your website.
By Brad Poirier 13 Jul, 2017
What’s more important to you: A shiny trophy for being number one on Google or a boat load of new clients coming your way.

Yes, we have said before that the number one position on Google gets 33% of the traffic for that keyword, but what do you see coming up as number one now-a-days?

Local Directories come up first. Do a quick Google search for anything local business related, for instance "restaurants near me". I did this search, and not one result on the first page was from a local business website. ALL of the first 10 results were local review sites such as Yelp, TripAdvisor and OpenTable.

Now to be fair, there were three local results that appeared first, in what we call the Google Snack Pack. Before the website results, Google displays three locations from Google Maps, which is also very important. For websites though, it was all local directories.
By Brad Poirier 18 May, 2017
There's pros and cons to this type of Facebook post. The pro, well, you're making an attempt to create business. The cons? How do you set an expiration date on that? Even if you indicate one in the post, there could be that customer that just says "oh, I didn't see that". Further, how do you keep track of it? Are you going to write down on a sheet of paper every time someone comes in and says "Hey, I saw this post on Facebook". Also, not everyone wants to mention that. People want to present coupons and get a deal, they don't want to announce that they're getting a deal.

There is a much better way to accomplish what you are trying to do. You may have seen it, used it, tried it, but here's how to get the most out of the post type called "Offer". Watch the video below to see an example or read below.
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