For over 20 years, the Shannon O'Brien School of Dance has been teaching children of all ages to become magnificent dancers, many who have moved on to pursue dance as a professional career. Their website had not been updated in over five years and they needed a logo, as what they had been using was a simple text-based name, and it was different text from their website to printed materials etc.
The Problem:
• Website architecture outdated
• It was not mobile friendly or tablet friendly
• No easy way to make changes
• It was ranked low on search engines
• No branding or identity on their website
The Solution:
• A new logo was created to sharpen their image
• Designed a new responsive website, which is completely mobile optimized
• Merged all content from previous website
• Post-launch included on-site photography of their newly renovated studio and updated staff photos