Did you know that only 1% of internet searchers actually click on the Ads that appear in a Google search result? So why bother with a pay-per-click advertising campaign
? Because 1% of 64,000 searches PER second is a BIG number. (640 clicks per second) Over $52 BILLION of Google's $75 Billion in revenue
came from AdWords in 2015. It's safe to say, people CLICK on the ads, whether or not you yourself are an ad clicker.
Google AdWords continue to be a cost-effective way to reach your customers when they are in-the-moment searching for your type of business. You still should be maintaining your website's SEO or search engine optimization
, but nothing beats getting a competitive edge by advertising direct to the consumer. With Google Ads, you place a bid amount on the keywords you want to target with a daily budget of what you are willing to pay for those keywords. You only
pay when your ad is clicked. If it doesn't get clicked, you don't pay. Placing an expensive ad with something like the yellow pages, you pay even if no one ever responds, and that might be likely, considering: How many people use a phonebook these days?