Offline Advertising + Marketing Automation go together like PB&J (Jelly or Jam, whatever your fancy is)
If you’re like me, then you my friend, are a data junkie.
Even if you’re not a data junkie, you can still appreciate measuring your ROI (return on investment)
What I’m saying here, is that while the world is going (has gone) digital, you can still make excellent use of offline marketing campaigns and advertising. Let me explain.
Suppose you are advertising on traditional media, such as print, radio, TV – or even something as simple as handing out 500 flyers around town. Those media formats are excellent for reaching wide audiences, and yes, they CAN be tracked. There’s several ways to track offline advertising. We’re going to discuss tracking offline advertising using automation methods.
Deadlines. Employees. Networking. Accounting. Advertising. HR. – The Party Planning Committee.
As a small business owner, you likely wear many hats.
“Wait, now I have to wear a marketing hat also?”
Well the short answer is no, you don’t have to. It really depends on how competitive you want to be in your industry.
Your big competitors invest lots of time and money into marketing their business, but that doesn’t mean you have to. Outsourcing your digital marketing to a digital marketing agency can both improve your lead quality and improve your overall ROI.
Let me explain.