GSK&G
Glickman, Sugarman, Kneeland & Gribouski
An established law firm in Worcester, MA in need of a marketing and branding strategy.
For more than 50 years, GSK&G has been providing the Worcester community with sound legal help. Their website, however, needed help of it's own kind.
summary
Matching the 50 year history with their online identity
GSK&G needed a website that was both user friendly and conversion focused. Their current website lacked both an easy way for users to navigate the website and a clear conversion path. The branding used was somewhat generic in nature and their overall digital marketing strategy needed a facelift.
website
First Impressions To The Law Firm
Attention was given to the above-the-fold content and navigation. Our main goal here is for the user to learn about their practice areas. Simple CTA's (call-to-actions) are used to direct them. A secondary CTA is used for those that are ready to get started.
This same methodology is also featured in the navigation area with a prominent CTA of "Talk With Us".
branding
An Updated Identity
The attorney's at GSK&G were unhappy with their current logo and branding. Previously using forest green and grey colors, along with a logo that was not designed to their satisfaction. We worked with them to create a new brand logo and colors to use in all of their assets, including new business cards.
photography
A warm introduction to their professional staff
Previously, GSK&G had no professional head shots for the staff, except for two of the partners. Breeze Digital Media brought in our photography team and took a head shot for each attorney and also some group shots together. The goal here was to create a warm, friendly invitation to contact them.
