What’s more important to you: A shiny trophy for being number one on Google or a boat load of new clients coming your way.
Yes, we have said before that the number one position on Google gets 33%
of the traffic for that keyword, but what do you see coming up as number one now-a-days?
Local Directories come up first. Do a quick Google search for anything local business related, for instance "restaurants near me". I did this search, and not one result on the first page was from a local business website. ALL of the first 10 results were local review sites such as Yelp, TripAdvisor and OpenTable.
Now to be fair, there were three local results that appeared first, in what we call the Google Snack Pack. Before the website results, Google displays three locations from Google Maps, which is also very important. For websites though, it was all local directories.