Digital Marketing Blog

Why Do I Need A Web Designer

  • By Brad Poirier
  • 02 Feb, 2016

Is a DIY website builder the way to go or hire a pro?

Why Do I Need A Web Designer
Why Do I Need A Web Designer
There are a plethora of free website builders out there, so why would you need to pay someone to do this for you? Some of the most popular choices are Wordpress, Wix, Weebly, Squarespace, Shopify and GoDaddy's website builder. These all have their pros and cons, and to be transparent, none of these are really a bad choice. So if there's a free option, or a low cost option out there, why pay someone your hard earned money to build a website for you? Well consider some of pros and cons below.

1. Free verses paid upgrades

Most of the popular website builders I mentioned above offer a free option. Sounds great, until you start looking at the details. For instance, the free option usually doesn't allow for your own domain. Nothing will scream "no-thought-startup-business" more than having to list your website address as: yourcompanyname.SomeFreeWebsiteBuilder.com - It's tacky.

Almost all of the free options will serve advertisements on your website. To offset the cost of you not paying them, they have agreements to have advertisements automatically appear on your website. Don't get excited, you don't get paid out for them. In some cases, you'll have ads with your competitor in them. Can you place a value on that?

Other downsides to the free model is the limited features. They all have tiered plans. You'll likely end up having to upgrade to one of their $5 or $10 or so plans.
The upside is, that it IS FREE. If you're literally just starting up that lemonade stand, free is for me until life starts turning those lemons into profitable lemonade. In my humble opinion, Wordpress offers the best free option. Their upgrades are fairly low-cost and they have an incredible support group since it's so widely used.

2. The oil change theory

I have this working theory that website design is just like an oil change, or any other car maintenance for that matter. I am not mechanically inclined by any means. At best, I'm able to change the brakes on my car without any help now. (So if you need your brakes done, I work on the cheap). Oil changes however, scare me. I've yet to attempt an oil change on my own. Could I do it? Very likely. I know how to put my Jeep on the lift or on jack stands and I know where the oil plug is. It doesn't  look complicated, but why do those auto shops get $90 for a synthetic oil change when I can buy the oil and filter for $30? Because they do it right and they do it quick. If I was brave enough to tackle the oil change on my own, it would likely be an all afternoon project and involve a lot of beer drinking afterward. (Actually, that's not so bad) There's a possibility I will also forget a step, like forgetting to plug the oil drain back and then the oil leaks everywhere. For me, paying $80 or $90 is well worth it every 3 to 4 months for that peace of mind and having someone else do it, which also saves me a lot of time.

Can you build your own website without the aid of a professional? It's very likely. Many have done this. I've seen some great looking websites that have excellent styling, strong call to actions and good design all made by a small business owner like yourself. So why have a professional do this?

A professional web designer will know what he's doing. He's not looking at an instruction sheet or waiting on the phone with the web hosting company's tech support for an hour (and if he is, you're not the one waiting!). A pro knows what great website design looks like, and is familiar with the latest web design trends and standards. He should also be familiar with conversions. Really, does it matter if you have an eye-catching website if no one ever becomes a customer? And if your web designer is from Breeze Digital Media, they'll know website personalization like the back of their hand, or keyboard.

For a simple five page website, I spend on average 4-6 hours on that website. There's a lot that goes into building a great, converting website. Do you have the time and the experience to handle that? If you do, hats off to you! If you don't, you're probably in the same boat as the greater majority of business owners who just don't have the time, the skill or both to handle a great website build.

The good news to this? All of our websites come with an easy to use Content Management System, or CMS. The CMS is where you, the business owner, can make quick and easy updates to your website whenever you need. We'll do the initial heavy lifting and then you just ride the wave. We also offer plans to make regular updates to your website, however many find our CMS is easy to use and saves them time during their update process. 

Want to learn more about a professionally designed website?

Head over to our contact us page, or our free consultation page where you can request a free mockup to be delivered where you can then decide to move forward with hiring us or not. If you choose not to hire us, we forgive you for your bad decisions, but we'll still shake hands and be friends. If you decide to move forward, you'll be among the many success stories our customers have testified to already.
What do you think? Do you think it's better to hire a professional designer or try out the DIY versions yourself? We'd love to hear from you in the comments.

Breeze Digital Media News & Resources

By Brad Poirier 18 Dec, 2017

Sometimes a potential client will ask us : “Do you use templates to build your websites?”, or also “What do you [platform] use to build your websites”.

The answers are : Yes/No and Whatever works for your business!

First of all, we are a Duda Pro partner, they cater to design agencies, and we primarily use them for our website development. We can use Wordpress,  but it will likely cost you 3x the price . We also recently starting using another design-agency-specific platform called Webflow.

Again, we use whatever it takes to build a performance based website that fits both your budget and your goal.

By Brad Poirier 22 Nov, 2017

Offline Advertising + Marketing Automation go together like PB&J (Jelly or Jam, whatever your fancy is)

If you’re like me, then you my friend, are a data junkie.

Even if you’re not a data junkie, you can still appreciate measuring your ROI (return on investment)

What I’m saying here, is that while the world is going (has gone) digital, you can still make excellent use of offline marketing campaigns and advertising. Let me explain.

Suppose you are advertising on traditional media, such as print, radio, TV – or even something as simple as handing out 500 flyers around town. Those media formats are excellent for reaching wide audiences, and yes, they CAN be tracked. There’s several ways to track offline advertising. We’re going to discuss tracking offline advertising using automation methods.

By Brad Poirier 18 Oct, 2017

Deadlines. Employees. Networking. Accounting. Advertising. HR. – The Party Planning Committee.

As a small business owner, you likely wear many hats.

“Wait, now I have to wear a marketing hat also?”

Well the short answer is no, you don’t have to. It really depends on how competitive you want to be in your industry.

Your big competitors invest lots of time and money into marketing their business, but that doesn’t mean you have to. Outsourcing your digital marketing to a digital marketing agency can both improve your lead quality and improve your overall ROI.

Let me explain.

By Brad Poirier 15 Aug, 2017
We are a visual society, so you should be using at least one of these options on your website.

Just like website design ranges from no use of images to the overuse of them, same is true with icons today. More than ever, some webpages are being cluttered with icons, that often add no context to the page or just add nothing to the user experience.

When is it good to use an icon on your website? Here's a few criteria I follow plus some resources for putting icons on your website.
By Brad Poirier 13 Jul, 2017
What’s more important to you: A shiny trophy for being number one on Google or a boat load of new clients coming your way.

Yes, we have said before that the number one position on Google gets 33% of the traffic for that keyword, but what do you see coming up as number one now-a-days?

Local Directories come up first. Do a quick Google search for anything local business related, for instance "restaurants near me". I did this search, and not one result on the first page was from a local business website. ALL of the first 10 results were local review sites such as Yelp, TripAdvisor and OpenTable.

Now to be fair, there were three local results that appeared first, in what we call the Google Snack Pack. Before the website results, Google displays three locations from Google Maps, which is also very important. For websites though, it was all local directories.
By Brad Poirier 18 May, 2017
There's pros and cons to this type of Facebook post. The pro, well, you're making an attempt to create business. The cons? How do you set an expiration date on that? Even if you indicate one in the post, there could be that customer that just says "oh, I didn't see that". Further, how do you keep track of it? Are you going to write down on a sheet of paper every time someone comes in and says "Hey, I saw this post on Facebook". Also, not everyone wants to mention that. People want to present coupons and get a deal, they don't want to announce that they're getting a deal.

There is a much better way to accomplish what you are trying to do. You may have seen it, used it, tried it, but here's how to get the most out of the post type called "Offer". Watch the video below to see an example or read below.
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