Spare some change? Spare some time? Who can't remember the infamous spare a square episode of Seinfeld. I was thinking about thought of being "sparing" this morning when I used the last tiny amount of hair gel. I was already low, but today I emptied it. As it was getting low, however, I started using the gel sparingly. So it got me thinking, what else do we start to use sparingly when we get low on it? How does this apply to you as a business owner?
Time. That's the answer, the answer to just about everything under the sun when it relates to running a business. Time is often sacrificed for other things. Maybe you sacrificed some family time to stay at work, or maybe you sacrificed some business time for a 1 o'clock tee time. Either way, we never seem to have enough time in our busy lives to accomplish everything we need to do.
There are tasks and projects in your day to day that absolutely must take priority over others, such as taking care of customers needs, or even more basic items like getting that second cup of coffee to get you through the day. Other projects get left by the way side, and over time (you guessed it) it's forgotten about. That's what I want to focus on here.
Not to overuse this word here, but when is the last time you updated your website? Or maybe the last refresh of photos and key information that will attract potential customers or returning ones? If the answer is anything other than very recently, it's TIME to find a new web company.
Did you know that The Valley Breeze designs and hosts beautiful websites ? We have helped over 50 satisfied clients over the past few years get their business online and generate new business. One of the services we provide is not only our time but also expertise. You could continue on with your current setup, or hire us to do all of the grunt work for you. We will build your website with YOU in mind. We can also make regular monthly updates to your website, so you only need to worry about getting that second cup of coffee in or that tee time with your old college pals, or most importantly spending more time with your loved ones.
If you have 5 minutes to spare, reach out to us with the below info if you would like more information.
Deadlines. Employees. Networking. Accounting. Advertising. HR. – The Party Planning Committee.
As a small business owner, you likely wear many hats.
“Wait, now I have to wear a marketing hat also?”
Well the short answer is no, you don’t have to. It really depends on how competitive you want to be in your industry.
Your big competitors invest lots of time and money into marketing their business, but that doesn’t mean you have to. Outsourcing your digital marketing to a digital marketing agency can both improve your lead quality and improve your overall ROI.
Let me explain.
Chances are the website you’re using for your business is using Wordpress. Why? Because right now, Wordpress powers 26% of the web ...worldwide. That’s an overwhelming market share. In the past, my experience using Wordpress has been for some personal blogs, never as a commercial website. For the past few years working as a web designer, I have been using a version of Zurb’s Foundation Framework to develop websites. I’ve stayed away from Wordpress for many reasons, which I’ll explain below.
I figured though: If Wordpress powers 26% of the web, it can’t be all that bad though right? Wrong. Sure, Wordpress has it’s advantages, namely in the blogging area. It still is the go-to platform of choice for blogging. Here’s the thing though: Wordpress was never meant to be a website builder. It just evolved that way. What started off as an independent project grew into the global name it is today. The entire platform though, is supported mainly by community members. Try calling a Wordpress support number. Nope. Doesn’t exist.
To really put Wordpress to the test though, I had to actually go through and build a full site, not just a blog page. Well certainly, I wasn’t going to waste my time at work building a client’s website on Wordpress. I decided to build one for myself. I have a photography hobby, and so I chose to build a photography portfolio. 15 hours later, I have an OK performing website with 3 pages setup plus some gallery pages. I am a professional designer and it took me 15 hours to get it somewhat polished.
I logged my experience every step of the way, and so here’s all of my pain points and some of the positives that came out of this experience. Overall I can tell you, though, it’s about as horrible as I expected it to be. I am more certain now than ever, that I never want to develop websites using Wordpress. I can see why large Wordpress sites are expensive to develop. Development costs are almost entirely billed by time. The longer it takes your web developer to get from blank to finished, the more it will cost you. (FYI, my development time and costs are substantially lower than industry averages)