Digital Marketing Blog

What Can You Spare?

  • By Brad Poirier
  • 09 Oct, 2015
What Can You Spare?
What Can You Spare?

Spare some change? Spare some time? Who can't remember the infamous spare a square episode of Seinfeld. I was thinking about thought of being "sparing" this morning when I used the last tiny amount of hair gel. I was already low, but today I emptied it. As it was getting low, however, I started using the gel sparingly. So it got me thinking, what else do we start to use sparingly when we get low on it? How does this apply to you as a business owner?

Time. That's the answer, the answer to just about everything under the sun when it relates to running a business. Time is often sacrificed for other things. Maybe you sacrificed some family time to stay at work, or maybe you sacrificed some business time for a 1 o'clock tee time. Either way, we never seem to have enough time in our busy lives to accomplish everything we need to do.

There are tasks and projects in your day to day that absolutely must take priority over others, such as taking care of customers needs, or even more basic items like getting that second cup of coffee to get you through the day. Other projects get left by the way side, and over time (you guessed it) it's forgotten about. That's what I want to focus on here.

Not to overuse this word here, but when is the last time you updated your website? Or maybe the last refresh of photos and key information that will attract potential customers or returning ones? If the answer is anything other than very recently, it's TIME to find a new web company.

Did you know that The Valley Breeze designs and hosts beautiful websites ? We have helped over 50 satisfied clients over the past few years get their business online and generate new business. One of the services we provide is not only our time but also expertise. You could continue on with your current setup, or hire us to do all of the grunt work for you. We will build your website with YOU in mind. We can also make regular monthly updates to your website, so you only need to worry about getting that second cup of coffee in or that tee time with your old college pals, or most importantly spending more time with your loved ones.

If you have 5 minutes to spare, reach out to us with the below info if you would like more information.

Phone: 401-334-9555, x154
Email: brad@valleybreeze.com
@breezedigmedia

Breeze Digital Media News & Resources

By Brad Poirier 18 Dec, 2017

Sometimes a potential client will ask us : “Do you use templates to build your websites?”, or also “What do you [platform] use to build your websites”.

The answers are : Yes/No and Whatever works for your business!

First of all, we are a Duda Pro partner, they cater to design agencies, and we primarily use them for our website development. We can use Wordpress,  but it will likely cost you 3x the price . We also recently starting using another design-agency-specific platform called Webflow.

Again, we use whatever it takes to build a performance based website that fits both your budget and your goal.

By Brad Poirier 22 Nov, 2017

Offline Advertising + Marketing Automation go together like PB&J (Jelly or Jam, whatever your fancy is)

If you’re like me, then you my friend, are a data junkie.

Even if you’re not a data junkie, you can still appreciate measuring your ROI (return on investment)

What I’m saying here, is that while the world is going (has gone) digital, you can still make excellent use of offline marketing campaigns and advertising. Let me explain.

Suppose you are advertising on traditional media, such as print, radio, TV – or even something as simple as handing out 500 flyers around town. Those media formats are excellent for reaching wide audiences, and yes, they CAN be tracked. There’s several ways to track offline advertising. We’re going to discuss tracking offline advertising using automation methods.

By Brad Poirier 18 Oct, 2017

Deadlines. Employees. Networking. Accounting. Advertising. HR. – The Party Planning Committee.

As a small business owner, you likely wear many hats.

“Wait, now I have to wear a marketing hat also?”

Well the short answer is no, you don’t have to. It really depends on how competitive you want to be in your industry.

Your big competitors invest lots of time and money into marketing their business, but that doesn’t mean you have to. Outsourcing your digital marketing to a digital marketing agency can both improve your lead quality and improve your overall ROI.

Let me explain.

By Brad Poirier 15 Aug, 2017
We are a visual society, so you should be using at least one of these options on your website.

Just like website design ranges from no use of images to the overuse of them, same is true with icons today. More than ever, some webpages are being cluttered with icons, that often add no context to the page or just add nothing to the user experience.

When is it good to use an icon on your website? Here's a few criteria I follow plus some resources for putting icons on your website.
By Brad Poirier 13 Jul, 2017
What’s more important to you: A shiny trophy for being number one on Google or a boat load of new clients coming your way.

Yes, we have said before that the number one position on Google gets 33% of the traffic for that keyword, but what do you see coming up as number one now-a-days?

Local Directories come up first. Do a quick Google search for anything local business related, for instance "restaurants near me". I did this search, and not one result on the first page was from a local business website. ALL of the first 10 results were local review sites such as Yelp, TripAdvisor and OpenTable.

Now to be fair, there were three local results that appeared first, in what we call the Google Snack Pack. Before the website results, Google displays three locations from Google Maps, which is also very important. For websites though, it was all local directories.
By Brad Poirier 18 May, 2017
There's pros and cons to this type of Facebook post. The pro, well, you're making an attempt to create business. The cons? How do you set an expiration date on that? Even if you indicate one in the post, there could be that customer that just says "oh, I didn't see that". Further, how do you keep track of it? Are you going to write down on a sheet of paper every time someone comes in and says "Hey, I saw this post on Facebook". Also, not everyone wants to mention that. People want to present coupons and get a deal, they don't want to announce that they're getting a deal.

There is a much better way to accomplish what you are trying to do. You may have seen it, used it, tried it, but here's how to get the most out of the post type called "Offer". Watch the video below to see an example or read below.
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