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The High Cost Of Cheap Websites

  • By Brad Poirier
  • 20 Feb, 2017
the high cost of cheap websites
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“You can build a website for free”, they say. “Custom website design, only $300”, they say. These are two common sales pitches that I hear going around. The first is from big companies like Wix and Weebly or Squarespace who will sell you a DIY website builder for either FREE or a few dollars per month. The latter is from various local companies who will claim to custom design you a website for a very low price. Now to a start up SMB or one that is struggling for cash flow but needs a new website, both of these options sound very appealing. There’s another statement I hear though, and it’s tried, true & tested and makes a lot of sense in these cases: “You Get What You Pay For.” Period. There is a very high cost to getting one of these cheap website, as they are both cheap in startup price and cheap in quality. Most of my clients aren’t coming from a DIY build, for the most part I’ve found that if they’re going that route they are comfortable enough with building and maintaining their own website and that’s fine for me. I’ll focus on the latter here though, the small local guys that claim to custom design a website for cheap money.

The word “custom design” is very loosely used in this business. It’s about as loosely used as someone who calls themselves an IT person. These are the people who are “good with computers” so therefore that qualifies them as a computer software and hardware expert. Here’s what I typically see from web designers who build ‘custom’ sites. They are usually from a graphic design background or very often they are a computer technician themselves or in some cases they are doing this as a side business. I’ve looked at portfolio’s of these web designers and find out that they’re using Wix as the website software to build it with, and charging money for this. Worse, they’re not even paying to remove the Wix branding. So get this: You, as a hard-working small business owner, pay good money to someone to custom design a website for you. Your finished product? A run-of-the-mill website built on the same platform that advertises you can build it for free and it’s co-branded with the companies logo all over it. At this point though, hey who cares right? I only paid $300 or $500 bucks or whatever it was. Well, let’s look at some not so obvious costs associated with that.

Cost #1 - Perception

Let’s say someone walked into your place of business and all over the place on every wall and everywhere they looked, the construction company that made that building had their logo and contact info all over it. It would be a little confusing right? I mean, what place did I just walk into. Is it for Company A or Company B.

It also makes you look like you’re a startup business. It gives your competition some good fodder to disparage you with and your potential clients may not take you seriously. Your website is often the client's first introduction to your brand. You have one chance to make a good first impression. Seeing a co-branded website makes for a bad first impression.

Cost #2 - SEO (Search Engine Optimization)

As you can tell, most of these custom design sales pitches or just hooks. They’re bait to get you interested. If that’s really your budget, then so be it. Hear me out though. I’m amazed to discover that there are web designers who are still building desktop only websites. That’s right. Today, you can call someone up for a website that will cost you next to nothing, but it won’t be mobile friendly. Your customers will have to pinch-and-zoom their way around… actually scratch that. They won’t. They’ll just leave your website. So says Google anyway, 80% of people who land on a non-mobile friendly website from their smartphone will bounce back. Plus, Google has done an incredible amount of work to literally punish websites that are not mobile friendly. We have written at length about these topics. Read about How Google's Mobile-First Indexing Will KILL Your SEO , or here with The 4 Screens Your Website Needs To Appear Correctly On . So, can your business really afford to not show up in Google search results because your ‘custom’ web designer built you a website that was intended for the 90’s? Can your business afford to get traffic to it only to have people leave because it’s not formatted for their smartphone, which is about all that people use today for the internet.

Cost #3 - Updating

Most of these designers build their websites so they have the keys to the digital kingdom. That means whenever your website needs to be changed in anyway, call them up and pay a nice fee. Even something small as changing out a menu or changing pricing or adding a new photo etc can cost quite a bit of money. Now in all fairness, websites like Wix or Weebly are designed so that you as the end user can make updates, but that’s if you’re going that DIY route, then this isn’t even a worry for you. Out of all of my current web clients, only 4 of them are on a maintenance plan where we make updates for them each month. The other 95% or so of my customers, use our super easy to use CMS to make their own edits. A CMS is a Content Management System, or as I like to call it - The keys to the kingdom. We do however work on many clients marketing to increase their SEO, manage their social media, etc. So they get a truly custom website built from scratch and they can make basic updates themselves.


These are just a few areas of the real cost to a cheap website. Perhaps you’re thinking about getting your business online for the first time or trying to get someone to re-do your current website. Just stop for a brief moment, breathe, think about what you are doing… then… RUN! Call us today or use the form below to get in touch. When we are able to have a discussion, we’ll have a complimentary marketing report ready for you. A multipage report showing how visible your business is online, anywhere not just your website and steps to improve that visibility. We can also chat about your biggest marketing challenges and how we can help you solve them. Whether it’s from a lead driving & smart website or another area of marketing that you’re struggling with - we have you covered. We have several satisfied clients, who have gone on the record to rate our service. Just watch one below and give us a shout when you’re ready to really transform your business into the digital world.
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By Brad Poirier 18 May, 2017
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There is a much better way to accomplish what you are trying to do. You may have seen it, used it, tried it, but here's how to get the most out of the post type called "Offer". Watch the video below to see an example or read below.
By Brad Poirier 10 May, 2017

Chances are the website you’re using for your business is using Wordpress. Why? Because right now,  Wordpress powers 26% of the web   ...worldwide. That’s an overwhelming market share. In the past, my experience using Wordpress has been for some personal blogs, never as a commercial website. For the past few years working as a web designer, I have been using a version of  Zurb’s Foundation Framework   to develop websites. I’ve stayed away from Wordpress for many reasons, which I’ll explain below.

I figured though: If Wordpress powers 26% of the web, it can’t be all that bad though right? Wrong. Sure, Wordpress has it’s advantages, namely in the blogging area. It still is the go-to platform of choice for blogging. Here’s the thing though: Wordpress was never meant to be a website builder. It just evolved that way. What started off as an independent project grew into the global name it is today. The entire platform though, is supported mainly by community members. Try calling a Wordpress support number. Nope. Doesn’t exist.

To really put Wordpress to the test though, I had to actually go through and build a full site, not just a blog page. Well certainly, I wasn’t going to waste my time at work building a client’s website on Wordpress. I decided to build one for myself. I have a photography hobby, and so I chose to build a photography portfolio. 15 hours later, I have an OK performing website with 3 pages setup plus some gallery pages. I am a professional designer and it took me 15 hours to get it somewhat polished.

I logged my experience every step of the way, and so here’s all of my pain points and some of the positives that came out of this experience. Overall I can tell you, though, it’s about as horrible as I expected it to be. I am more certain now than ever, that I never want to develop websites using Wordpress. I can see why large Wordpress sites are expensive to develop. Development costs are almost entirely billed by time. The longer it takes your web developer to get from blank to finished, the more it will cost you. (FYI, my development time and costs are substantially lower than industry averages)

By Brad Poirier 07 Mar, 2017
Did you know that the average consumer checks your website at least two times from two different devices before they journey into your location? Over 60% of searches start  from a smartphone device , but there is still a great amount of desktop and tablet traffic coming in. Why is that? Some of that desktop traffic is the original, organic traffic yes. However, a lot of it is a returning customer. Perhaps you're a kitchen remodeler , someone searches for "kitchen remodeling" and they find your website from their smartphone. They're not ready to buy yet though. So they bookmark or they email their significant other the web address. When they get home, they venture to their desktop or start using their tablet to continue the research.

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So that's the why I design websites using four screens. You might interested in knowing what are the screens I design with, and how I use each one of them to turn your website from blah to Yahhh! I only build websites that are responsive. I check how the content looks and how the content interacts along the way. Below are the screens that I use to check this with and more importantly, the order in which I do this.

Screen #1 - Smartphone
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What do you think the next screen is going to be?

Screen #2 - Tablet
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Screens #3 & #4 - Laptop & Large Monitor
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What are some examples of good and bad website design that you have seen?
By Brad Poirier 20 Feb, 2017
BONUS: See how your website stacks up with your competition. Get a free website audit .
By Brad Poirier 13 Feb, 2017
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Google loves reviews. The more Google loves you, the better chance you have of another Taco.. or three.. four. A bad review isn't always a bad reflection on your business, it's just consumers way of giving you feedback or reaching out for a listening ear to make a wrong, right. In all the years I've been on Yelp and Facebook, what I've seen that most people want when leaving a review, is just to have a voice. When I go out to a restaurant or to any retail business these days, if there's a problem and I muster up the courage to speak to a manager, I have no idea how that manager is going to take that feedback. They might be too busy to pay attention or just lack the customer service skills required to actually care.

That's where online reviews come in. Some may think that it's a case of anonymous bravery behind a computer screen, but when someone is leaving a negative review, they might just want to get in touch - on their own terms. You have to be prepared to communicate with them on those terms.

Below are some general do's and dont's on how to respond to negative reviews. By the way, this could apply to positive reviews in many ways. You should respond to every online review, both positive and negative. Yes, it require a little bit of time, but you would never ignore a customer that's right in front of you. It can be a daunting task, however, to scour the internet for every review out there. That's why there is Online Reputation Management available. Reputation Management involves software that automatically finds any mention of your business on the internet and provides an alert and a tool to respond to them, regardless of which social media directory they left the review on. Learn more about Online Reputation Management here .
By Brad Poirier 28 Dec, 2016
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You might be immediately saying: "Well my website is already mobile." Great, you're (slightly) ahead of the game. It is very likely though, that your website only uses a "mobile site" and not a responsive website design. Mobile-sites are simply optimized for viewing on a phone, they're not optimized for the user experience. Starting pretty soon, you're website's traffic will get killed for it. Listen up.
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